MarketingRx roundup: Pfizer talks about its ‘Charlie’ AI marketing bot; Gilead pledges $12M for HIV prevention

Pfizer opens up about its generative AI marketing platform: The drugmaker is rolling out a new artificial intelligence platform for marketing — named “Charlie” after its founder Charles Pfizer — and is one of chief marketing officer Drew Panayiotou’s “big bets” for 2024. Panayiotou described Charlie as Pfizer’s “AI-powered marketing…
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