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Challenges with home-use medical devices for patients and caregivers tops ECRI’s 2024 health tech hazards

Report warns of safety risks with 10 health technologies, including weak AI governance, damaged infusion pumps, ransomware attacks, and defective orthopedic implants PLYMOUTH MEETING, Pa., Jan. 31, 2024 /PRNewswire/ — One of the nation’s largest […]

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Celebrity endorsements lift Idorsia, Pfizer and Novartis TV ads to most effective for pharma in 2023, analysis finds

Celebrity spokespeople, including Lady Gaga, Taye Diggs and Jamie-Lynn Sigler, helped pharma brands hit red carpet-worthy ad effectiveness rates, according to a new analysis by a data firm. The analysis was performed by EDO, a […]

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